PRIVACY POLICY Effective Date: July 1, 2026 Welcome to AFTER, a brand owned and operated by Catleen Natural & Co. Corp. ("AFTER," "Company," "we," "our," or "us"). Your trust is fundamental to everything we do. We are committed to protecting your privacy and handling your personal information responsibly, transparently, and in accordance with applicable United States privacy laws and, where applicable, international privacy regulations. This Privacy Policy describes how we collect, use, disclose, process, store, transfer, and protect your Personal Information when you access or use our website located at www.getafter30.com or www.womenafter30.com (the "Website"), purchase our products, subscribe to our communications, participate in our community, or otherwise interact with our products or services (collectively, the "Services"). Please read this Privacy Policy carefully before using our Services. By accessing or using our Website, purchasing our products, or otherwise interacting with us, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, you should discontinue use of our Services.

OUR COMMITMENT

AFTER was created to support women through every stage of life after 30. Protecting your privacy is part of that commitment. We believe you should always know: what information we collect; why we collect it; how we use it; who we share it with; how long we keep it; how we protect it; and the rights you have regarding your information. We strive to collect only the information reasonably necessary to operate our business, provide our Services, fulfill your orders, improve your experience, comply with legal obligations, and continue developing products and educational resources for our community.

SCOPE

This Privacy Policy applies to information collected through: www.tryafter30.com; our Shopify-powered online store; your AFTER customer account; purchases of our products; subscriptions; email communications; SMS communications; customer support; surveys; quizzes; educational resources; giveaways; ambassador programs; affiliate programs; our Product Testing Community; community research initiatives; social media interactions; events; promotional campaigns; and any other products or services offered by AFTER. This Privacy Policy applies regardless of whether you access our Services through a desktop computer, mobile device, tablet, or any future platform. This Privacy Policy does not apply to third-party websites, applications, products, services, or platforms that may be linked from our Website. Those third parties maintain their own privacy policies, and we encourage you to review them before providing any personal information.

WHO WE ARE

This Website is owned and operated by: Catleen Natural & Co. Corp. 5900 Balcones Dr Austin, Texas 78731 United States Email: support@tryafter30.com

DEFINITIONS

For purposes of this Privacy Policy: "Personal Information" means any information that identifies, relates to, describes, could reasonably be associated with, or could reasonably be linked, directly or indirectly, with an identifiable individual. Personal Information may include, without limitation: name; email address; phone number; billing address; shipping address; payment information; IP address; browser information; operating system; device identifiers; purchase history; subscription history; customer support communications; preferences; survey responses; wellness questionnaire responses; marketing preferences; demographic information; referral information; affiliate information; ambassador information; user-generated content; product reviews; photographs or videos voluntarily submitted to us; social media interactions; and any other information you voluntarily provide. Personal Information does not include information that has been aggregated, anonymized, or de-identified such that it can no longer reasonably identify an individual.

HEALTH-RELATED INFORMATION

Because AFTER is a wellness company, you may voluntarily choose to share information related to your wellness goals, lifestyle, symptoms, nutritional interests, supplement preferences, or product experiences. Such information may be collected through: wellness questionnaires; customer support requests; surveys; educational assessments; product testing; research initiatives; community participation; reviews; testimonials; or other voluntary interactions. AFTER is not a healthcare provider, physician practice, medical clinic, health insurer, healthcare clearinghouse, or any other HIPAA-covered entity. Accordingly, information you voluntarily provide to us is not considered Protected Health Information ("PHI") under the Health Insurance Portability and Accountability Act ("HIPAA"). Any wellness-related information you voluntarily share with us is used solely for purposes such as: improving our products; improving our educational content; personalizing your customer experience where permitted by law; providing customer support; conducting internal research; product development; quality assurance; community insights; scientific analysis using aggregated or de-identified information; and communicating educational information. Nothing contained on our Website, within our Services, or in this Privacy Policy constitutes medical advice, diagnosis, or treatment. You should always consult your physician or qualified healthcare professional before making decisions regarding your health or beginning any supplement regimen.

CONSENT

By voluntarily submitting Personal Information through our Website or Services, you consent to the collection, use, disclosure, storage, and processing of your information as described in this Privacy Policy, to the extent permitted by applicable law. Where required by applicable law, we will request additional consent before collecting or processing certain categories of information.

INFORMATION WE COLLECT

The categories of information we may collect include, but are not limited to:

A. Information You Provide Directly You may voluntarily provide information when you: create an account; place an order; subscribe to emails; subscribe to SMS communications; join our Product Testing Community; participate in surveys; complete wellness questionnaires; contact customer support; request product information; leave reviews; upload photos; participate in giveaways; apply to become an ambassador or affiliate; submit testimonials; communicate through social media; or otherwise interact with AFTER. This information may include your name, email address, shipping and billing information, phone number, payment information, age range, supplement preferences, lifestyle information, wellness interests, and any additional information you voluntarily choose to provide.

B. Information Collected Automatically When you visit or interact with our Website, certain information is collected automatically through cookies, pixels, web beacons, server logs, software development kits (SDKs), analytics tools, and similar technologies. Depending on your browser settings and applicable law, we may automatically collect: IP address; browser type and version; operating system; language preferences; device identifiers; device type; mobile carrier information; approximate geographic location; referring website; pages visited; products viewed; search queries; links clicked; session duration; shopping cart activity; abandoned cart activity; purchase behavior; interactions with emails and SMS communications; advertising interactions; Website performance data; diagnostic information; crash reports; and other technical information reasonably necessary to operate our Services. This information generally does not directly identify you but may become Personal Information when combined with other data.

C. Information from Shopify Our online store is powered by Shopify. When you place an order or otherwise interact with our store, Shopify may collect and process information necessary to facilitate your transaction, including payment processing, fraud prevention, order fulfillment, customer authentication, and store functionality. Shopify processes certain Personal Information on our behalf in accordance with its own privacy practices. We encourage you to review Shopify's Privacy Policy for additional information regarding its collection and processing of your information.

D. Payment Information Payments are processed through secure third-party payment processors. AFTER does not store complete payment card numbers. Payment processors may collect: payment card information; billing information; transaction details; fraud prevention information; and payment authentication information. These providers maintain their own privacy and security policies.

E. Information From Third Parties We may receive information about you from third parties including: Shopify; payment processors; shipping carriers; analytics providers; advertising partners; social media platforms; affiliate platforms; ambassador platforms; referral programs; publicly available sources; marketing partners; customer support providers; and other service providers assisting us in operating our business. We may combine this information with information we collect directly from you.

SENSITIVE PERSONAL INFORMATION

Depending on applicable law, certain information may be considered Sensitive Personal Information. This may include information relating to: health and wellness interests; supplement preferences; lifestyle habits; demographic information; precise geolocation (if enabled); account credentials; and payment-related information. We collect Sensitive Personal Information only when reasonably necessary for legitimate business purposes, where permitted by applicable law, and subject to appropriate safeguards. We do not use Sensitive Personal Information to infer characteristics about individuals beyond what is reasonably necessary to provide our Services.

PRODUCT TESTING COMMUNITY

AFTER may invite customers and community members to participate in our Product Testing Community, surveys, educational initiatives, research projects, beta testing programs, or other product development activities. Participation is always voluntary. Information collected through these programs may include: wellness goals; supplement experiences; lifestyle information; product feedback; photographs; testimonials; survey responses; interviews; usage habits; and other voluntary submissions. Unless otherwise agreed in writing, participation does not create any employment, partnership, agency, medical relationship, or compensation obligation. We may use information collected through these programs to: improve existing products; develop future products; improve educational materials; perform internal analytics; understand customer preferences; create aggregated reports; improve customer experiences; and support scientific and product development initiatives. Where permitted by law, information may be anonymized or aggregated before being used for research or analytical purposes.

TESTIMONIALS, REVIEWS & USER GENERATED CONTENT

If you voluntarily submit reviews, testimonials, photographs, videos, social media content, comments, survey responses, or other content to AFTER, you acknowledge that such submissions may be used by AFTER for lawful business purposes, including marketing, advertising, education, research, community engagement, and product development, subject to applicable law. We may display reviews or testimonials on our Website, social media channels, emails, advertisements, or other marketing materials. Whenever reasonably possible, testimonials may be edited for length, grammar, formatting, or clarity without changing their intended meaning. We reserve the right to remove content that violates applicable law, our policies, or the rights of others.

COOKIES & SIMILAR TECHNOLOGIES

We use cookies and similar technologies to improve your browsing experience, understand how our Website is used, personalize content, measure marketing performance, and provide certain Website functionality. These technologies may include: cookies; pixels; web beacons; SDKs; local storage; session storage; browser storage; tags; and similar tracking technologies. Cookies may be placed by AFTER or by trusted third-party providers acting on our behalf. Cookies generally fall into the following categories:

Essential Cookies These cookies are necessary for the operation of our Website and cannot be disabled through our systems. They help provide functions such as: shopping cart functionality; secure checkout; authentication; fraud prevention; website security; and account management. Performance & Analytics Cookies These cookies help us understand how visitors use our Website. They allow us to: analyze Website traffic; improve user experience; identify errors; understand customer behavior; measure Website performance; and improve our products and Services. These cookies may include technologies provided by: Google Analytics; Shopify Analytics; and other analytics providers. Advertising Cookies Advertising cookies help us deliver more relevant advertisements based on your interests. These technologies may be provided by: Meta; Google; TikTok; Pinterest; YouTube; Klaviyo; and other advertising partners. These technologies may recognize your browser across multiple websites over time. Where required by law, advertising cookies will only be activated after receiving your consent. Managing Cookies Most browsers allow you to: delete cookies; block cookies; receive notifications before cookies are stored; or disable certain categories of cookies. Disabling cookies may affect the functionality of certain portions of our Website. We may also provide cookie preference management tools where required by applicable law.

HOW WE USE YOUR INFORMATION

AFTER30 uses your Personal Information only for legitimate business purposes and in accordance with applicable law. Depending on how you interact with our Services, we may use your information to: Provide Our Services Process and fulfill orders. Process payments. Create and manage customer accounts. Deliver products. Process subscriptions. Provide customer support. Verify your identity. Respond to inquiries. Process returns, exchanges, and refunds. Improve Our Products We continually improve our formulas, educational resources, and customer experience. Information may be used to: improve existing products; develop future products; improve packaging; improve formulations; improve educational content; understand customer preferences; identify product trends; conduct internal quality assurance; perform statistical analysis; conduct internal research; improve Website functionality. Whenever reasonably possible, this analysis is performed using aggregated or de-identified information. Product Testing & Research If you voluntarily participate in our Product Testing Community or research initiatives, we may use your information to: evaluate product performance; understand customer experiences; improve future formulations; improve educational materials; conduct consumer research; analyze survey responses; generate aggregated statistics; evaluate customer satisfaction; improve scientific understanding of customer needs. Participation is always voluntary. Your participation does not create any physician-patient relationship or medical relationship with AFTER30. Customer Support Your information may be used to: respond to questions; investigate complaints; troubleshoot technical issues; improve customer satisfaction; document customer interactions; maintain internal support records. Communications We may contact you regarding: your orders; shipping updates; subscription reminders; account notifications; product availability; customer service matters; educational content; surveys; newsletters; promotional offers; events; community initiatives; new product launches. You may opt out of promotional communications at any time by following the unsubscribe instructions included in our communications or by contacting us directly. Transactional communications relating to your purchases or account may continue even if you opt out of marketing communications. Marketing & Advertising Where permitted by law, we may use your information to: personalize your experience; recommend products; measure advertising effectiveness; build audiences; perform remarketing; understand customer interests; improve marketing campaigns; deliver relevant advertisements. Advertising activities may involve trusted third-party advertising partners. Fraud Prevention We use Personal Information to: detect fraud; prevent unauthorized transactions; investigate suspicious activity; verify customer identity; maintain Website security; enforce our policies; comply with legal obligations. Legal Compliance We may process Personal Information to: comply with applicable laws; respond to lawful requests; enforce our agreements; protect our legal rights; protect customer safety; protect Company assets.

ARTIFICIAL INTELLIGENCE & AUTOMATED TECHNOLOGIES

AFTER may use artificial intelligence ("AI"), machine learning, automated technologies, predictive analytics, or similar technologies to improve our Services. These technologies may assist us in: improving customer service; personalizing educational content; recommending products; analyzing Website performance; detecting fraud; improving marketing; improving customer experiences; analyzing survey responses; identifying product trends; improving operational efficiency. These technologies are intended to support our business operations and customer experience. They are not intended to diagnose, treat, cure, prevent, or predict any medical condition. No automated recommendation provided through our Services should be considered medical advice.

HOW WE SHARE INFORMATION

We do not sell your Personal Information for monetary compensation. However, we may disclose Personal Information under the circumstances described below. Service Providers We may share information with trusted third-party service providers that assist us in operating our business. Examples include providers of: Website hosting; Shopify services; payment processing; subscription management; shipping and fulfillment; fraud prevention; analytics; email delivery; SMS communications; customer support; cloud storage; data security; advertising; professional services; accounting; legal services. These providers are contractually required to protect your information and may use it only as necessary to provide services to AFTER 30. Advertising Partners Where permitted by law, we may share limited information with advertising platforms to measure campaign effectiveness, build audiences, and deliver more relevant advertising. These partners may include: Meta; Google; TikTok; Pinterest; YouTube; Klaviyo; and similar advertising platforms. These providers maintain their own privacy policies. Business Transfers If AFTER 30 or Catleen Natural & Co. Corp. undergoes a merger, acquisition, financing, asset sale, bankruptcy, corporate restructuring, or other business transaction, Personal Information may be transferred as part of that transaction, subject to applicable law. Legal Requirements We may disclose Personal Information if we believe disclosure is reasonably necessary to: comply with applicable law; comply with court orders; respond to subpoenas; respond to lawful governmental requests; protect our legal rights; investigate fraud; protect customer safety; protect public safety; enforce our Terms of Service. Consent We may disclose your information with your consent or at your direction.

META PIXEL, GOOGLE ANALYTICS & SIMILAR TECHNOLOGIES

We use analytics and advertising technologies to better understand how visitors interact with our Website. These technologies may include: Google Analytics; Shopify Analytics; Meta Pixel; Google Ads; Pinterest Tag; TikTok Pixel; Klaviyo tracking; other analytics and marketing technologies. These technologies may collect information regarding: browsing behavior; pages visited; products viewed; purchases; device information; browser information; referring websites; advertising interactions. This information helps us understand Website performance, improve customer experience, and measure marketing effectiveness. Where required by law, these technologies will only be activated after obtaining your consent.

EMAIL & SMS COMMUNICATIONS

If you subscribe to our email list or SMS program, we may send: newsletters; educational content; product updates; promotions; reminders; community updates; event invitations. Consent to receive marketing communications is voluntary. You may unsubscribe at any time. SMS consent is not a condition of purchase. Message frequency may vary. Standard message and data rates may apply.

DO NOT TRACK

Some web browsers transmit "Do Not Track" ("DNT") signals. Because there is currently no universally accepted standard governing DNT signals, our Website may not respond to such signals. You may manage cookies through your browser settings or available cookie preference tools.

DATA RETENTION

We retain Personal Information only for as long as reasonably necessary to: fulfill the purposes described in this Privacy Policy; comply with legal obligations; resolve disputes; enforce agreements; maintain business records; improve our Services. Retention periods vary depending on the nature of the information and applicable legal requirements. When Personal Information is no longer required, we take reasonable steps to securely delete, anonymize, or de-identify it.

DATA SECURITY

We maintain reasonable administrative, technical, and physical safeguards designed to protect Personal Information against unauthorized access, disclosure, alteration, destruction, misuse, or accidental loss. These safeguards may include: encryption; secure payment processing; access controls; authentication measures; network monitoring; firewalls; internal security policies; employee training; vendor due diligence; periodic security reviews. While we implement commercially reasonable safeguards, no method of transmission over the Internet or electronic storage is completely secure. Accordingly, we cannot guarantee absolute security.

YOUR PRIVACY RIGHTS

Depending on where you live, you may have certain privacy rights under applicable laws, including the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), the General Data Protection Regulation (GDPR), the UK GDPR, and other applicable U.S. state privacy laws. Subject to applicable law, you may have the right to: Know what Personal Information we collect about you. Request access to your Personal Information. Request correction of inaccurate Personal Information. Request deletion of your Personal Information. Request a copy of your Personal Information in a portable format. Opt out of certain targeted advertising activities. Limit the processing of Sensitive Personal Information where required by law. Withdraw consent where processing is based on consent. Object to certain processing activities where permitted by law. Appeal certain privacy decisions where applicable. To exercise your privacy rights, please contact us at: support@tryafter30.com We may request additional information to verify your identity before processing your request. We will not discriminate against you for exercising any privacy rights provided by applicable law.

CALIFORNIA PRIVACY NOTICE

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). Subject to applicable law, California residents may have the right to: Know the categories of Personal Information collected. Know the categories of sources from which information is collected. Know the business purposes for collecting Personal Information. Know the categories of third parties with whom information is shared. Request deletion of Personal Information. Request correction of inaccurate Personal Information. Request access to Personal Information. Request data portability. Limit the use of Sensitive Personal Information where applicable. Opt out of certain sharing activities for cross-context behavioral advertising. AFTER30 does not sell Personal Information for monetary compensation. Some data-sharing activities with advertising partners may constitute "sharing" under California law. Where applicable, California residents may exercise their right to opt out of such sharing.

OTHER U.S. STATE PRIVACY RIGHTS

Residents of certain U.S. states—including, where applicable, Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, Virginia, and any future state privacy laws—may have additional privacy rights. Where required by applicable law, AFTER30 will honor those rights and provide reasonable methods for exercising them.

INTERNATIONAL DATA TRANSFERS

AFTER30 is headquartered in the United States. If you access our Services from outside the United States, you acknowledge that your Personal Information may be transferred to, processed, and stored in the United States or other countries where our service providers operate. These jurisdictions may have privacy laws that differ from those in your country of residence. Where required by applicable law, we implement appropriate safeguards designed to protect Personal Information during international transfers.

CHILDREN'S PRIVACY

Our Services are intended for individuals who are at least 18 years of age. We do not knowingly collect Personal Information from children under the age of 18. If we become aware that Personal Information has been collected from a child without appropriate authorization where required by law, we will take reasonable steps to delete such information. If you believe a child has provided Personal Information to AFTER30, please contact us immediately.

ACCESSIBILITY AFTER30 is committed to providing a Website that is accessible and inclusive for all users. We continuously work to improve the accessibility, usability, and user experience of our Website and strive to follow generally recognized accessibility standards. If you experience difficulty accessing any content, feature, or functionality on our Website, please contact us at: support@tryafter30.com We welcome feedback and will make reasonable efforts to provide the information or assistance you need.

THIRD-PARTY WEBSITES

Our Website may contain links to third-party websites, services, applications, or social media platforms. AFTER does not control and is not responsible for the privacy, security, or content practices of those third parties. Your interactions with third-party websites are governed by their respective privacy policies.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our business, legal obligations, technology, or privacy practices. When we make material changes, we will update the "Effective Date" at the top of this Privacy Policy and, where required by law, provide additional notice. Your continued use of our Services following any changes constitutes your acceptance of the updated Privacy Policy.

CONTACT US

If you have any questions about this Privacy Policy or our privacy practices, or if you wish to exercise your privacy rights, please contact us: AFTER A brand of Catleen Natural & Co. Corp. 5900 Balcones Dr Austin, TX 78731 United States

Email: support@tryafter30.com

SUPPLEMENTAL NOTICE

This Privacy Policy should be read together with our: Terms of Service Medical Disclaimer FDA Disclaimer Shipping Policy Return & Refund Policy Subscription Terms Each document forms part of the legal framework governing your use of our Website and Services.